In today’s world, The marketers and the market itself are getting smarter day by day. As a result, digital marketing and social media marketing has become essential in the business toolkit for the companies who want to yield exposure and branding over the internet.
As a business owner, you might find digital marketing coming across your mind time to time and you may wonder whether it will be any good for your business?
There are a few things that you need to ask your self when moving forward with digital marketing.
1.) Whether you should hire a digital marketing agency or a freelancer?
2.) How serious you are about the results and quality?
We always advise the business who come to us that if you want to do something do it the right way. So hire a digital marketing agency.
Here are a few key factors about why you should hire a digital marketing agency over a freelancer.
Value is Much Greater with a Digital Marketing Agency
When you go ahead with hiring a digital marketing agency, you might end up paying a little more than you would have paid a freelancer. However, the value of what you will be paying will be much greater. For starter, a digital marketing agency has a full-fledged team of people having high experience in their field. While a freelancer is just one person and only one brain thinking about your product. With a digital marketing agency, you will have many minds thinking and strategizing on your behalf.
A Digital Media Agency will have access to the newest software to increase the quality and efficiency of work. While a freelancer will have a very limited number of tools because of the pricing. Agencies have access to premium plans of best tools like Hootsuite, Adobe, Mail-chimp, Ontraport and more. These tools allow the agencies to do a lot more in less time for your product or service.
You Got An Entire Team
When you hire an agency, regardless of what amount you are paying them, you have a team of experts working on your account. A freelancer can do only a limited work and that too in a specific niche. Freelancers have their areas of strength and weakness. While when you hire a digital marketing agency, you have a team who has worked with different niches and industries. The team is compiled of different people who have worked with different niches and business and when these individuals are placed together then an agency is settled and this team always know what’s needed in order to find the perfect solution for your business.
When you work with a freelancer, your project is just another job on the side. While working with an agency, your product is their priority. A freelancer most of the time is not passionate about your job, on the other hand when you are working with an agency they have a passion to grow your business and brand. The entire team at the agency wants your product to success and their dedication is much more serious than a freelancer.
However, freelancers may be a cheaper option but it’s not a cost-effective option. If you have a small project then a freelancer may be a good choice for you. but you will soon realize that inorder to have a winning strategy you need more resources, trustworthiness, and dedication to get the desired results.