Most small businesses now days are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to your websites, introducing more potential customers to your brand. However, most people don’t know that but SEO isn’t the only way for businesses to increase traffic.
There are many other tactics that you can use to drive more traffic back to your website while building relationships with leads and customers. Some of them might require some up-front investment, while others just require your time. The key is finding out which tactics work best for your business and focusing on efforts.
Interested in finding new ways to increase traffic to your site? I’ve put together a list of just a few of my favorite ways to drive traffic to websites instead of just SEO:
1. Create Quality content. (And spice it up!)
Creating high quality content plays a huge role in your SEO. However, it also goes beyond that. People are more likely to be interested in visiting a site with helpful and fruitful content that offers some value.
These people are also more likely to share great content with their own audience. Which will drive even more traffic back to your site. Make sure that the content you are creating is relevant to your audience’s interests and engaging.
If you want to drive traffic to websites, you’ll need to spice it up when it comes to your content marketing. What I mean by this is that in addition to shorter blog posts around 400-500 words, you’ll also need to create long-form blog posts that are between 1,200 and 1,800 words.
Not only does this will help in your SEO, but it’s valuable to those who are reading your blog. The more in depth you can go on a topic, the greater chance you have of connecting with a customer.
2. List on online directories.
Listing your business on online directories and review sites is a very simple way to increase traffic. Most of these sites allow you to create a profile that lists information about your business while including a link to your website. Visitors will be able to find out about your website on these sites when searching for relevant keywords or products and services and head back to your website to learn more (or even convert!)
Find directories that are relevant to your industry or area. In addition to industry directories like Angie’s List or Thumbtack, you can also list your site on local directories.
3. Stay active on social media platforms.
Being active on your own social media channels as well as in social groups is another great way to increase traffic back to your site.
First, you will need to make sure that you promote your blog posts or other useful content assets from your website across your social media channels.
In addition to sharing content on social media, you will also need to be active in the comments. Answer questions, start a conversation, or even show your gratitude in the comments section of your posts and this leads directly to traffic to your website.
4. Guest post on relevant sites.
Your own blog isn’t the only place where you can reach your target audience through your content. You can also guest blog on other blogs or relevant sites about topics that are important to your audience. When you write a guest blog, you are able to include links back to your own site, which helps drive more traffic to specific blog posts or site pages + it helps with the SEO as well.
The key here is to getting the most out of a guest blog post is blogging on sites that have similar or relevant audiences.
Once you have found relevant sites that will accept blog posts, you will need to consider which topics are most appropriate for a guest blog and then pitch them via email or contact form. Not only do you want to write about topics that are relevant to your audience, but they also need to be relevant for the site you want to guest post.
5. Use LinkedIn to find connections and build relationships.
LinkedIn is a powerful platform to help you drive traffic to websites. As the most popular social media platform for professionals, LinkedIn offers its users the opportunity to connect with others in their industry as well as potential leads. Being active on LinkedIn will help you grow your professional network while building relationships with potential customers.
One way that you can use LinkedIn to drive traffic back to your site is by publishing content on it. Go beyond just status updates or your thoughts and insights. You can actually use the LinkedIn publishing platform to post blog content that your connections may find relevant or interesting also you can join groups as these groups are highly active full of professionals.
This is a great way to build authority in your industry while driving traffic back to your site through internal links.
6. Answer on Quora.
Answering on Quora is a great way to advertise your business that drives traffic back to your websites. Quora is a question and answer platform that allows users to ask questions about nearly any topic. Other users will provide answers along with unique insight in the platform to address these questions.
Quora is a great place to connect with leads by giving them the answers they need to address their greatest challenges. In addition to building trust with your audience by demonstrating your expertise on Quora, you can also drive traffic back to your website through links to relevant content on your site.